WOW Skin Science Micellar Facial Cleanser & Makeup Remover is powered with world's most preferred skin cleansing micellar technology. Its gentle and hydrating bioactive formulation contains micelles (tiny natural oil molecules) that remove all dirt, pollution and makeup without removing skin's own moisture and natural protective oils. WOW Skin Science Micellar Facial Cleanser & Makeup Remover is 100% vegan/vegetarian, cruelty-free, and guaranteed free of sulphates, parabens and mineral oils. It contains clinically proven and totally safe bioactive plant extracts for gentle yet thorough cleansing to let the skin breathe and glow. WOW Skin Science Micellar Facial Cleanser & Makeup Remover does away with the need to use skin drying foaming face washes.