Launched in 1947, TRESemmé was named after renowned hair care expert Edna Emmé. Up until the 1950's, TRESemmé was sold only in salons. Today it is available at a shop near you, so that you can have salon style hair at home. For over 60 years, TRESemmé has built a history of success in 13 countries around the world. From its origins in 1947 and salon expertise, TRESemme has been driven by a simple truth: every woman deserves to look & feel fabulous, like she has just stepped out of the salon, everyday. This range has been carefully selected for its advanced formula. Driven by our salon heritage, we work with our stylists to deliver exper solutions from salon quality products without the salon price tag. Our salon inspired products enriched with high quality ingredients help you experience that salon feeling, everyday. Hair can lose its strength & nourishment if damaged. TRESemme Ionic Strength Shampoo contains salon grade ionic complex, which when used with Ionic Strength Conditioner helps restores & nourish your hair, reinforcing its natural protection to damage. Gentle enough for daily use, your hair is strong and healthy like you have just stepped out of a salon! Buy TRESemme Ionic Strength Shampoo Now! Apply to wet hair, gently massage and work into a lather. For best results use with a TRESemme Ionic Strength Conditioner