Reduce those dental visits with this expert protection gum care toothpaste from Pepsodent. Formulated zinc citrate technology, this toothpaste not only takes care of your teeth, but provides you with the best gum care. Its advanced formula consists of germ check and gum guard to provide you with 5 gum problems like bleeding gums, bad breath, tender gums, irritable gums and swollen gums. Its formula prevents your teeth from cavities, reduces tartar and lactic acid, and eliminates bacteria to give you a refreshing breath and healthier teeth and gums. Perfect for the whole family, this toothpaste should be used twice daily for effective results. Buy this value pack right away and get the complete oral care for your teeth and gums. A quality product of unilever dental research. TM Regd. Made in India. Brush at least twice a day. Visit your dentist regularly. Please avoid excessive sweet, sticky food. FDI world dental federation recognizes that twice daily brushing with fluoride toothpaste is beneficial to oral health. How to use: apply a peanut sized amount of toothpaste on a toothbrush and brush your teeth with it, rinse do not swallow. Use twice a day for best results or as directed by dentist. For children under the age of six: use pea sized amount under adult supervision. Do not swallow. Store in a cool, dry place.