About MTV at MTV, our mission is to kill boring! We are the biggest and boldest youth entertainment brand on the planet. A global network that touches more than a billion youth across TV, mobile or online with fun, innovative content and experiences. At MTV, we get people talking. We fuel the pop culture conversation. We champion youth, nurture their creativity and stand up for the issues they believe in. And of course, music is at the heart of everything we do. We are the music insider bringing audiences the newest music through to the biggest a-list artists. More than anything, we entertain wherever and whenever MTV forayed in to lifestyle segment with the launch of a range of ‘MTV ‘and ‘Roadies‘ eyewear.At MTV we believe in:• Breaking the norm• Same is boring. Customization is in• Theme based styles• category based design trends.