Maybelline New York color jolt intense lip paint is a high intensity lip color that goes beyond gloss and delivers shocking color in matte finish. Dress up your pout with three times more pigment in each drop.Creamy, lightly hydrating, non-drying and comfortable to wear. The pigment-packed, 1000 watt color pay-off will truly electrify your surroundings. Long-lasting eight-hour wear. Apply the flocked tip precision applicator to the center of your upper lip and follow the contours of your mouth. Glide across the entire bottom lip.