Born from the last part of the name of its founders, the brand name Lotto is now synonymous in the sports world with technological research and design innovation. The accompanying double lozenge figure representing two partially overlapping playing fields is a clear sign of company policy, committed from the beginning to soccer and tennis, and of an innate inclination towards active sport. The Lotto logo was created in 1973. Since then very few and only slight graphic variations have been made, thereby ensuring continuity of the brand image and maximum recognisability over the years. Lotto today distributes its products in about 100 countries, through independent sports article stores, specialized chain-stores and large stores with specialized sports departments.