WOW organics apple cider vinegar gentle & natural detox formula for stressed tresses removes buildups. restores shine & smoothness. made with natural apple cider vinegar. Enhanced with pure apple extracts. Ecocert certified bioactive haircare contains no sulphates or paraben undo the everyday damages heaped by styling products and dusty pollution on your hair and scalp. Cleanse your crowning glory with wow apple cider shampoo that comes powered with organic and pure apple cider derived from genuine himalayan apples. Softly scented with natural apple extracts,this sweet smelling shampoo gently clears up all buildups to let your scalp breathe free and to leave your hair naturally smooth and shiny. To use: Wet hair. Pour a generous dollop on the palm. Massage well into soaking wet hair and scalp using fingertips. Work up a rich lather. Rinse thoroughly.