The Levi’s brand epitomizes classic American style and effortless cool. Levi’s have become the most recognizable and imitated clothing in the world- capturing the imagination and loyalty of people for generations. The Levi’s brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Levi’s are the purest wearable form of authentic self-expression. They bear the markings of life, the shapes of our bodies, the memories of our adventures.