Johnson's baby lotion has been improved to slow down moisture loss by hydrating skin, locking in moisture and creating a protective barrier to keep moisture in and dryness out. This clinically proven long lasting formula continuously protects babys skin for up to 24 hours, keeping it feeling healthy and baby soft.Moms trust johnson's - always mild, gentle and effective. New Johnson's Active Clean Baby Laundry Detergent effectively cleans germs, tough food stains and odors. It has been developed with Dermatologists to be mild on baby's skin with no addition of fluorescent, bleach and colorant. Johnson's Baby Active Clean Baby Laundry Detergent is designed with natural propolis and green tea, and is free of phosphate.