Colgate visible white gives you 1 shade whiter teeth in 1 week. The unique formula is infused with advanced whitening accelerators which gently exfoliate stains and polish teeth surface for a dazzling white smile. The whitening toothpaste also contains anti-cavity properties, protects enamel and helps remove plaque for whiter teeth. The soothing minty flavor helps freshen breath. Colgate is the no. 1 Toothpaste brand recommended by dentists. When used as directed, for extrinsic stains only refers to silica and pyrophosphate as you brush.