Colgate strong teeth is India's most trusted no. 1 Anti-cavity toothpaste for the entire family. Its calci-lock protection locks calcium in teeth, protecting them from cavities. The unique formulation ensures complete oral care delivering healthy gums, all-round germ protection, plaque removal and a whiter smile. It is an ida (Indian dental association) accepted toothpaste. The refreshing flavour keeps the bad breath at bay. Use with Colgate soft zig zag black for best results. It helps in deep cleaning between teeth.