Why Brylcreem’s Bold Hold Hair Wax - Brylcreem’s Bold Hold Hair Wax is no ordinary wax. It’s a re-styler that gives you bold hold, precision styling and structure, along with matte texture. It contains a blend of ingredients that will take care of your hair while giving it the bold hold it needs, keeping it looking neat and clean. And the fragrance is a real bonus. What’s in the Mix - The natural goodness of Coconut Oil, Aloe Vera Oil and Almond Oil with the power of polymers to lock in your hairstyle for longer hours. Contains no added parabens. ALMOND OIL: Known to nourish and strengthen your hair ALOE VERA: Known as an effective hydrating agent for dry scalp. COCONUT OIL: Known to keep hair hydrated and healthy. How to use Brylcreem Bold Hold Hair Wax - Apply small dab onto the palm of your hand. Rub hands together spreading evenly until transparent. Try to also get it between your fingers. Rake your hair backwards. Squeeze your hair for texture. About Brylcreem - Brylcreem is a classic men’s grooming brand established in 1928 in the UK, originally sold to barbers to keep hair in place after a cut. It gained prominence in popular culture when members of the British Royal Air Force were nicknamed ‘Brylcreem Boys’ during world war II. Brylcreem is synonymous with Style + Care and endorsed by successful men. Do check out Brylcreem’s entire beard and hair grooming range and give your style the care it needs.