The Jojoba oil present in our Bold & Berad beard oil helps stop a beard itch in its tracks since the application will provide additional moisture, will help clear out your pores so that they can produce as much sebum oil as possible/needed, and will also moisturize and condition your beard hair. Also, Other Key Ingredients Vitamin E on applying to your hair and beard helps to promote hair growth. Coconut oil present in the Oil helps to nourish and heal the skin beneath the beard which helps stimulate beard growth. Healthier skin means less irritation as hair follicles grow to the skin's surface, while coconut oil also helps prevent the growth of wild hairs. When the skin is healthy, your beard is healthier, as well.