"AUREX" Presents to you watches with SWISS craftsmanship and JAPANESE technology. Our sister companies have been component manufacturers and suppliers to all leading watch brands in the country. AUREX watches have latest elegant designs, superior product quality, convenient after sales service and manufacturer's WARRANTY. AUREX AX-LR501-PKC has been designed keeping in mind the casual formal taste of today's generation the pink dial looks uber cool with casual attire and also goes well with formal wear. We look forward to welcoming you to the AUREX family with the promise to give you "THE BEST TIME OF YOU LIFE".