Inspired by these changing trends, as reflected by our popular movies, scintillating music and fascinating culture, the fashion-savvy Indian youth aspired for a pair of denim. But every individual makes this world unique. As they say, when alone in a room, no one's fair, no one's dark, neither tall, nor short. Everybody is an 'I', second to none. This is the unsaid truth of the world, the undeniable epiphany of the Real people. This ideology sets the core of the existence of Numero Uno – The Real Denim for Real People. There is something for everyone. And there is one for everything.